Responsible · Ambitious · Present

RICH DAD®

Built for the father. Designed for life.

A premium lifestyle beverage collection crafted for the modern man who leads with purpose, provides with pride, and never stops building.

Join the List The Collection

Not just a drink.
A daily discipline.

The Standard

What Rich Dad stands for.

I

Responsible

Built for the man who shows up — for his kids, his work, his word. Every formula begins with a question a father can answer proudly: would I stand behind this at my own table?

II

Ambitious

Good enough was never the brief. From broad-spectrum hemp to Alpha GPC, every ingredient is chosen for men who measure their days in output, not hours.

III

Present

The rarest thing a man can give is his full attention. Rich Dad is designed around the rhythm of a life lived on purpose — sharp when it counts, calm when it matters.

The Collection

Three moments. One standard.

The Rich Dad collection — AM Focus, PM Unwind and 24/7 Elevate 2-ounce shots
Sunrise light across a modern interior — the AM Focus ritual

AM Focus · Focus + Energy

Own the Morning.

Before the house stirs, there is an hour that belongs only to you. AM Focus was built for it — clean caffeine sharpened by L-Theanine and Alpha GPC, so the energy arrives clear and stays level. No jitters. No crash. Just the morning, owned.

  • Mental clarity
  • Sustained energy
  • Clean performance

100mg caffeine · L-Theanine · Alpha GPC · B Vitamins · Electrolytes

Night city light through a window — the PM Unwind ritual

PM Unwind · Relax + Rest

Recover Tonight.

The day took its shots. Tonight you take yours back. Melatonin, magnesium, GABA and lemon balm — a formula that doesn't knock you out, it walks you down, so tomorrow starts ahead.

  • Decompress
  • Sleep support
  • Wake refreshed

Melatonin · L-Theanine · Magnesium · GABA · Lemon Balm · Vitamin B6

Architectural space with green light — the 24/7 Elevate ritual

24/7 Elevate · Relax + Calm

Find Your Balance.

Some hours don't fit a schedule. 24/7 Elevate is broad-spectrum hemp done the Rich Dad way — precision-dosed calm for the man who wants the edge off without losing his edge.

  • Relax & unwind
  • Ease the noise
  • Find your balance

20mg THC · Broad spectrum hemp · <0.3% Delta-9 THC

The Ritual

One day. Three moments.

6:00 AM

AM Focus

The day doesn't wait. Neither do you. One shot before the world wakes up — clarity that carries from the first email to the last rep.

Anytime

24/7 Elevate

For the noise in between. Hemp-derived calm that keeps you level when the day pulls in every direction.

9:00 PM

PM Unwind

Recovery is a discipline too. Power down with intent — and wake up ready to do it all again.

Crafted for the man who leads with purpose.
A man in black shirt and sunglasses seated in the Rich Dad lounge at night, holding a 2oz Rich Dad 24/7 Chill shot, gold record on the wall and the city skyline behind him

The Brand Story

“A day has three battles. So does every bottle.”

Rich Dad didn't begin in a boardroom. It began with a frustration: the wellness aisle asked men to choose — energy or recovery, edge or ease. Nobody was building for the whole day of a man who carries a family, a business, and a standard all at once.

So the collection was built around the day itself. Clean caffeine sharpened by L-Theanine and Alpha GPC for the morning push. Melatonin, magnesium, GABA and lemon balm for the recovery the next morning depends on. Broad-spectrum hemp, precision-dosed, for the noise in between. Every ingredient earns its place — or it never touches the bottle.

Three shots. Three moments. One standard: sharp when it counts, calm when it matters, restored by sunrise.

THE RICH DAD STANDARDEvery ingredient. Every bottle. Every day.

Coming Soon

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